Posts in category Trends


Trends

Experts Identify 6 Emerging Influencer Marketing Trends

Influencer marketing has become an area of strategic importance for marketing departments, according to Traackr. B2B technology companies are aware of the trend, according to the paper’s coauthor, business consultant Mark Schaefer, but they lag in implementing influencer marketing programs. Interviews with 10 marketing experts suggest that influencer marketing requires a fundamental shift.

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Trends

The [xxx] Economy

While sitting in the audience at Zuora’s recent Subscribed event, I couldn’t help contemplate the meaning and progress of what was once a set of words that didn’t roll off the tongue. I am talking about the “subscription economy” — and it’s really something. The data coming in from a variety of sources shows how rapidly subscriptions have become a big part of our lives, and why not?

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Trends

PCs Shine Again, but for How Long?

Just when PCs looked to be dying a slow, painful death, they became interesting again. As expected, this week’s news coming from Computex is flush with new PCs and PC technologies, but is it enough to reinvigorate a market that has faced declining sales since 2011? The market peaked at just over 365 million units annually, and fell to 269 million units last year. So, why all the excitement?

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Trends

AI Is Still in Its Formative Years

The convergence of algorithmic advances in multilayer neural networks, the evolution of PC graphics processing units as massively parallel processing accelerators, and the availability of massive data sets fueled by the Internet and widely deployed sensors — big data — has enabled a renaissance in software neural network modeling techniques commonly referred to as “deep learning,” or “DL.”

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Trends

Reasoning in CRM

It gives some measure of the importance we give to AI that I went to two conferences last week and sat through two panel sessions on the subject. At CRM Evolution, I was part of the discussion in a breakfast session. At the Oracle CX show, executives involved in the adaptive intelligent applications product line tried to define the basics in a session for analysts and reporters.

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Trends

Next Downturn Could Have Silver Lining for IoT

Although nearly every research study and industry survey suggests the Internet of Things market is growing rapidly, plenty of companies are holding back from pursuing IoT opportunities, for a variety of reasons. Ironically, the possibility of a long-overdue financial downturn in the next few years could force executives to put aside their apprehensions and finally launch new IoT initiatives.

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Trends

AI Confusion Widespread Among Consumers

Most people think they know what the term “artificial intelligence” means, based on the results of a survey Pegasystems released Tuesday. However, their responses suggested that they probably don’t fully understand how it’s being used today, including in the customer service realm. Researchers polled 6,000 adult consumers in the United States, the UK, the Netherlands, France and Germany.

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Trends

Competition and Regulation Threaten Sharing Economy Markets

Eighty-three percent of U.S. broadband households, or more than 250 million consumers, own and use a smartphone. A recent beneficiary to this mass adoption has been the sharing economy phenomenon, which includes sharing apps such as Uber, Lyft and Airbnb. These business models are augmented by real-time data including location, instant gratification, on-demand pricing, and easy payment options.

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Trends

What Do the Academy Awards, AWS and AI Have in Common?

As the tug of war between humans and machines escalates, we’ve become witnesses on nearly a daily basis to events that suggest there won’t be an ultimate winner or loser in this existential battle for survival and supremacy. Just take two little human mistakes that recently received worldwide attention because of the power of today’s technology to magnify their impacts on a global scale.

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