Posts in category Marketing


Marketing

Email Marketing Goes Hand-in-Glove With E-Commerce Shipping

ShippingEasy on Thursday launched Automated Email Marketing as an addition to its customer management module. This new tool has a powerful rules engine that helps users increase sales, the company said. Among other things, it can set up a trigger to send an email to first-time buyers immediately after an order is downloaded — customized with a logo and specific coupon code if desired.

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Customer EngagementMarketingMarketing & SocialMarketing OnlineSweetspot

Las 10 métricas imprescindibles para evaluar el éxito de una campaña de marketing

Los cierres mensuales suelen ser caóticos para todos los departamentos, incluido el de Marketing: informes, objetivos, presentación de resultados, etc. Hoy en día, existen infinidad de herramientas que son capaces de medir y cuantificar los objetivos, sin embargo, son pocas las organizaciones que saben identificar las métricas más relevantes. Sweetspot, empresa asturiana pionera en el […]

The post Las 10 métricas imprescindibles para evaluar el éxito de una campaña de marketing appeared first on Ecommerce News.

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FashionMarketingMarketing & SocialMasaltos.comRedes SocialesSnapchatSocial Media Marketing

Masaltos.com se incorpora a Snapchat para explotar la geolocalización en sus campañas comerciales

La firma española de calzado para aumentar la altura de los hombres Masaltos.com se ha aliado con la red social Snapchat, plataforma que permite compartir comunicaciones “efímeras” entre los distintos usuarios de la red. Esta alianza supone un paso más en la apuesta de la compañía por mantenerse a la vanguardia comunicativa y las nuevas […]

The post Masaltos.com se incorpora a Snapchat para explotar la geolocalización en sus campañas comerciales appeared first on Ecommerce News.

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Marketing

Account-Based Marketing Inspires New Software, Strategies

InsideView has released a new tool for business-to-business companies that have implemented account-based marketing. It is a fully redesigned version of InsideView Target, with the addition of ABM workflows and other enhancements. “Companies who want to [succeed] with ABM need to start with the right set of target accounts and people,” said Joe Andrews, VP of product and solution marketing.

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Marketing

5 Ways to Use Snapchat to Target Millennials

Once just a hangout for teenagers, Snapchat has matured into an engaging and effective social media platform. If you’re trying to reach a younger demographic, it’s somewhere you probably want to be. “Snapchat is the best channel to reach young people, as they count for more than two-thirds of its audience and are very active users,” said Melissa Sanchot, head of marketing at MakeMeReach.

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