The new battleground in enterprise software is likely to be the software platform. This is not to say that analytics and security are not important, but they are being handled in different ways. Security is being handled in ways that address both hardware and software vulnerabilities, but these things aren't what customers spend their days thinking about. While everyone wants security, the attitude is that it's someone else's job. Platforms, on the other hand, affect more people -- and importantly, they are key to making and saving money.